Eco-Friendly Cleaning & Low-Waste Home
Simple ways to swap harsh cleaners for gentler options, reduce plastic, and keep your home feeling fresh and safe.
Read MoreWhy Lilac Willow Exists
We’re Dallas and Rebecca Stump, the husband-and-wife team behind Lilac Willow. We believe that what we bring into our homes — from cleaners to supplements to self-care — should support both our family and the planet.
As independent business owners partnered with Amway, our goal is to share transparent, practical guidance so you can feel confident about the choices you make every day.
Our guiding values:
- Transparency
- Sustainability
- Family First
- Trusted Advice
Green Living Hub: Tips & Stories for a Healthier, Greener Home
Sustainable Nutrition & Everyday Wellness
Explore how daily habits, nutrition, and thoughtful supplements can support your family’s energy, immunity, and long-term wellness.
Read MoreConscious Beauty & Self-Care
Discover self-care routines and beauty choices that feel good on your skin — and kinder to the environment.
Read MoreWhy Quality & Conscious Choices Matter
Less Waste, More Value
Choosing concentrated, long-lasting products can mean fewer bottles, less clutter, and better value over time.
Health & Safety You Can Trust
We focus on options designed to be gentle for everyday family use, so you can feel good about what’s under your sink and on your counters.
Long-Term Savings & Peace of Mind
Thoughtful purchases may cost a bit more up front, but can save money — and stress — in the long run.
Eco-Impact & Sustainability
Small shifts add up. More sustainable choices can reduce waste and support a healthier planet for our kids and future generations.
Featured Solutions
Concentrated Home Cleaning Essentials
High-quality, concentrated formulas designed to help you clean effectively while using less product — and fewer plastic bottles.
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Daily Wellness Foundations
Support your family’s everyday wellness with thoughtfully designed nutrition options, paired with simple lifestyle tips.
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Our Story
Lilac Willow began with a lot of “there has to be a better way” moments in our own home. We’re Dallas and Rebecca — parents, professionals, and people who care deeply about what we bring into our space.
We started looking for products that lined up with our values — quality, responsibility, and transparency — and discovered how much of a difference small, consistent changes could make.
Partnering with Amway as independent business owners allows us to connect families with options we genuinely use and believe in, while focusing on education first. Our hope is that Lilac Willow becomes a calm, trustworthy corner of the internet where you can learn, explore, and choose what feels right for your home.
Browse Products on Our Amway Store
Any product mentions on this site are for general education only and are based on our personal experience and publicly available information. They are not intended to replace official information from Amway™. Always refer to the product page on Amway.com for the most current details, ingredients, directions, and guarantees.